A traditional offline B2B holiday decorator company based in Taiwan
looking for digital experience.
Global Treasure LLC is a traditional offline B2B holiday decorator company founded in 2005, headquartered in Taiwan, and has factories in China. The company's line of business includes the wholesale distribution of Christmas‘s, Thanksgiving's, Halloween's decorators and trades cover 10 countries across 3 continents. I led the design team of 3 aiming to develop a new website to bridge customers and Global Treasure LLC.
.As a traditional B2B company, Global Treasure does not have any website before. Global Treasure collect all inquiries by email or phone call. Excel-managing the inquiry from customers is time-wasting and has a high mistake rate. What’s more, this traditional method cannot help them retain loyal customers and reach new customers, especially during the pandemic period.
As a traditional B2B company, Global Treasure does not have any website before. Global Treasure collect all inquiries by email or phone call. Excel-managing the inquiry from customers is time-wasting and has a high mistake rate. What’s more, this traditional method cannot help them retain loyal customers and reach new customers, especially during the pandemic period.
As a traditional B2B company, Global Treasure does not have any website before. Global Treasure collect all inquiries by email or phone call. Excel-managing the inquiry from customers is time-wasting and has a high mistake rate. What’s more, this traditional method cannot help them retain loyal customers and reach new customers, especially during the pandemic period.
Focus group is good for us quickly getting a sampling of stakeholder and user representatives' opinions and feelings. Since the stakeholders headquartered in Taiwan, all the meetings scheduled via zoom. The B2B buyer at many organizations is the manager and director in charge of purchasing. We interviewed the customer’ representatives from Festive, Wilko, and Swantex to get more insights.
I study and analyze the competitor’s website in four aspects: 01. How to sort products. 02. Feature about customized products. 03. Interaction experience. 04. Interface design.
.png)
After explored the user needs and competitive analysis, I got 100+ creative ideas and lots of questions. I concluded the key elements from stakeholders and customer representatives.
Prioritization plotting is a list of the possible features onto a graph that helped narrow down what is crucial for delivering the MVP and would be built upon further down the road. From the plotting, stakeholders and I agree that branding and showcase products first, customization will be improved based on user’s feedback later.
Global Treasure has loyal customers in the past 15 years friendly cooperations. Meanwhile, they hope to reach new customers - potential E-business platform.
Sketching first allowed me to gain an intimate insight into what layouts will work before getting digital.
Stakeholder is part of the design journey and optimizes my output. Branding education is an important part of this design project, so I evaluated wireframes with stakeholders to ensure that my design work could correctly convey their advantage and how they benefit their customers.
I conducted the second round of user testing with 3 customer representatives. To have a real interaction experience, I gave my participants my high-fidelity design and had them complete the three tasks. I recorded their comments and improve the experience.
In the final design, product ID goes first. Color choices and adding ntoes are important for users to quick add products.
Inquiry and quotation are closely correlated. In the original design, users failed to find the inquiry history and customized products. The separate design makes them depressed. In the final version, I combined inquiry and quotation and put it in the navbar which is more intuitive.
I aligned with Global Treasure to establish new brand values: elegant, trustworthy, and loyal. The previous logo is outdated so I created a new logo to refresh the whole branding.
The old logo cannot be consistent with the current web design, and I am pleased to design a new logo for Global Treasure.
I got my inspiration from the flower body font of holidays. A similar typeface will close to customers and the starting year on the bottom will add credibility to branding.
Before officially launched in the summer of 2021, Global Treasure took the static website attending the Taiwan sourcing trip to present the company’s value and service. The good news is the presentation brings 5 new business partners!
For B2B, it is valuable to understand not just my client’s needs but also the needs of the end-users. This added value translates into better relationships and the ability to maintain and increase sales.
