Background

2020 defines a period in time like no other. Events that have transpired have pushed us, our cultures, our governments, and companies into uncomfortable, and important dialogues. FCA recognizes that maintaining some aspects of our current business strategy is not stainable.

As students of Academy of Art University, we were requested to redefine a new Stellantis brand that reflects on the learnings of 2020, promoting Stellantis as a steward of global social and economic sustainability.

Problem

The main issue we are tackling is humans becoming more disjointed.
Nowadays, staying remote became a new lifestyle. Being lonely, unplugging from work, and collaborating with others are the biggest struggles from this issue. And as people getting more disconnected, the depression rate obviously skyrocketed.

Inspiration

‍01 Baker Beach. People rest in the vehicle or talking to friends to enjoy the sunset at the same moment.
02 Mission Dolores Park. There are groups of different numbers of people doing different activities but at the same location.

People are sharing their moments together. We thought that bringing people together due to modern human disconnection was our concept.
So how can we help society and bring people together? What are some fitting mobile solutions?

Solution

Our goal is to create a connecting communal platform and reconnecting humanity.
For this project, we will create a mobile community system, a community center, and a holographic universal digital interface.

Affinity Mapping

Based on our concept - human connection, we brainstormed potential solutions before finally narrowing them down to the final community concept.

SMART Matrix

From the research and affinity mapping, I use SMART Matrix to visualize the main features we will add to the community concept.

Sketch

We explore ideas together, and sketch seperately.

- Sunny's moment story -

01. While Sunny walking around the city block, she decides to join a moment community and reserve her spot for a meditation activity. She then reserves a session at the Golden Gate Park using her smart earphone holographic display and voice control.

02. When she arrives at the smart moment station, it welcomes Sunny warmly.

03. Soon after, the vehicle arrives.

04. Sunny hops onto the vehicle and is greeted by those already on board. She makes new friends and companionship.

05. The front glass display tracks the current situation of the vehicle while it’s en route to Golden Gate Park.

06.After a couple of stops, moment vehicles from all around San Francisco gather at the Golden Gate Park to create a moment mobile community.

07.Sunny begins her meditation session with a new friend named Tim.

08.After her meditation session, she joins the others around the firepit and meets more new people.

09.Later in the day, Sunny hops on to the moment vehicle going to the community center nearby.

0.At the end of the day, she hops back onto the moment vehicle to go home. She sits on the upstairs balcony floor to stargaze on the way back home.

What I learnt

Different Countries, One Misson

This project was a great opportunity to collaborate with designers from different areas including industrial, interior, fashion, and graphic in every stage of design. By planning and executing the entire design process and pitching my ideas every week, I learned how to ‘visualize’ my concept quickly and effectively to people who are not familiar with UX design.

The other thing I learned from this project is how could we value technology in our future world? The first idea that came to my mind is from the Lead designer of Stellantis, we use technology, but not dominated by technology. As a designer, this is very important to utilize the power of technology.

Create a community system to bring back human connection.